Monday, 1 September 2014

Appearance | Forever New S/S 2014 Preview

By Leila Isaacs Haneker:

Spring is in the air and what a better way to celebrate than attending the Forever New Spring/Summer Collection 2014. It was a rainy Tuesday morning when my sister – who was visiting from Dubai at the time – and I passed the majestic Table Mountain covered cosily underneath her blanket, en route to Camps Bay. The location was simply stunning. The venue, Sade Private Residence, was almost made for this event, windows all around, a glass room in the middle of the house, showcasing the garments plus a long walk way which became the runway. I felt like I was front row at fashion week. Sitting next to Anna Wintour except it was the beautiful and friendly Cathi Trevor – model now editor – whom I’d remember from my advertising days.

Before we were treated to a delicious lunch, Forever New’s PR manager Kerrin Tessendorf and general manager, Wayne Jones launched the collection which was sprinkled with soft hues, florals and all things romantic with a touch of Gatsby. Gorgeous layers of soft fabric - short or long – float and cascade heavenly as you move, which is very flattering. Most of the dresses were accompanied with a bling of sorts – a chunky watch, a diamante clutch or a statement neckpiece or ring. The contrast of heavy embellishment against the soft whimsical romantic style is clear and goes very nicely together. A personal favourite of mine is the presence of lace on some of the garments. The little capped sleeve and lacy neckline added a further touch of classy and in a powder white hue looks very regal.

The art deco prints are evident in the crop top and skirt combinations, a popular choice with current young Hollywood. Fun and flirty jumpsuits are modern and feminine and can take you from day to night. Nautical but nice with a pop of colour is still popular and picture ready and the little floral dress will always be a wardrobe staple. Heels are high with the new embellished cage T-bar straps to complete the look. I was particularly impressed with Forever News bridal and evening dress selection. An interested bride-to- be is able to book a bridal styling appointment with an expert consultant where the selection of bridesmaid’s dresses will be available for viewing and fitting. These dresses are exclusive and only a select few will be available for purchase, so the bride and her party need notworry about a guest wearing the same dress as theirs, after all make it about you with Forever New.

This upcoming weekend, 6th & 7th September, ForeverNew will be at the Wedding Expo at the Coca Cola Dome in Jozi. Check out their Facebook Page HERE for more details. The time had passed so quickly and for that brief moment, I'd experienced a bit of a spring in my step while it poured with rain outside. With the Forever New Sapphire Sky Collection, say goodbye to winter drab with frosted, floral fab.

Thanks to Yumna Eldalo for the pretty pics. Thanks to SimplySiyaam for the experience. 

Thanks for reading today! SS

Find more on Leila HERE & follow her on Twitter HERE.